Friday, 2 August 2013

Mazda UK: World's Most Unconventional Test Drives competition

Fancy taking on the iconic dry river beds in L.A., cruising through the Norwegian Fjords, sampling breathtaking Italian scenery or testing your skills on some of the UK’s most renowned tracks? Well, now you can, thanks to a unique competition from Mazda.

To welcome the all-new high performance range of roadsters, including the Mazda6, MX-5 and Mazda CX-5, Mazda UK has unveiled a daring campaign - Surprising drives: The World’s Most Unconventional Test Drive – celebrating the best test drives on the planet, and giving adrenaline junkies the opportunity to win some spectacular prizes.

Inviting contestants to enter online, via mobile or tablet devices or by playing in dealerships across the country, the game – a take on the addictive retro arcade ‘grabber’ - where players attempt to manoeuvre a robotic arm to select their desired prize, highlights the innovative and fun spirit of the latest Mazda sixth generation range of vehicles.

As well as unforgettable road trips to some of the world’s most picturesque and thrilling locations, there’s no shortage of brilliant experiences up for grabs closer to home.

Petrolheads could soon be trying out the models’ capabilities on famous circuits, including Donnington and Silverstone, during once-in-a-lifetime track days, while those looking for a more relaxed treat can head to some of Britain’s finest rural locations, where they will enjoy meals at luxurious spots such as Gleneagles.

As if all of that’s not enough, 20 lucky entrants will bag a very personal experience - with a Mazda6, CX-5 or MX-5 being delivered to their doorstep, and either picnics, Waitrose vouchers or tickets to a gig revealed when they unlock the car using a key from inside a ball they’ve managed to grab during the game.

With prize packages nothing short of awesome - driving experiences that every car owner dreams of - the latest Mazda UK competition has everything; spirit, energy and captures the essence of the performance driven range of vehicles – a range that typifies the outstanding driving dynamics Mazda has become known for.

Play the game online at Mazda UK

Get involved in the conversation on Facebook, Twitter and Google+, and check out the YouTube video!

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